To transform India into a global manufacturing hub, Make in India Campaign was launched which is an international marketing strategy, conceptualized by the Prime Minister of India, Narendra Modi on 25 September 2014 to attract investments from businesses around the world and make India the manufacturing Hub. For promoting this campaign the web portal, logo and brochures are used for detailing 25 priority sectors of the economy. The objective behind this initiative is to focus on job creation, skill development and innovation and to align India’s manufacturing sector into the Global Value Chain by encouraging Public Private Partnership (PPP), Joint Ventures (JV), Foreign Direct Investment (FDI) inflow, and advancing Ease in Doing Business (EDB). This scheme focuses on acceleration of economic growth to the new heights and to pull back the economy from clutches of recession. Currently India’s GDP is heavily tilted in favour of service sector. In this research paper `Make in India’ an attempt has been made to understand the advantages and disadvantages of Make in India and the effect of foreign direct investment in Indian manufacturing.
Keyword: Manufacturing, economy, GDP, FDI, strategy, Pros, Cons.
Bharata Bhusan Sahoo